The product that I kept in front of me while thinking of the brief is the new plugin ear phones.
Background:
The earphone we have right now hurt the ears when you wear them for too long and they are not able to cut off the sounds around you.
Project Definition:
Come up with a new design of ear phones which will block out the noise around you. The material you use should be soft and the design should be such that it doesn't hurt your ears. While doing this keep in mind that the cost should not greatly differ from the cost of the present ear phones. It should be portable and light like the ear phones we have right now.
SWOT (Strengths, Weakness, Opportunities, Threats) Analysis:
The strengths are comfort and cutting out of noise.
The weakness is that the kind of material to be used needs to be researched upon.
The opportunities would be the free use of any material and design. The comfort of the ear phones will definitely draw the public towards it.
The threat is it could turn out to be more expensive than the one existing right now.
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